This is a brand identity concept created for Mobipayd, a mobile payment solutions company. They were new on the market and wanted to have a modern image.

Process

After analysing the competitors and some of their potential clients I started sketching out with pen and paper. After exploring different ideas, the chosen concept was a logo that combines the M monogram that represents both the company name and the market they're in, mobile payments. The blue represents trust, high quality and technology while the magenta brings youthfulness and works as a color accent.

studies

Monogram grid

Business cards